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What Are The Digital Marketing Trends For 2019 – 2020

Artificial Intelligence (AI)
> Chatbots
> Voice search on rise
> Video Marketing
> Micro-Moments
> Personalization
> Social Media Stories
> What’s App Bussiness
> Linkedin Ads
> 3rd Party Apps
> Educational & Apps

 

In Artificial Intelligence They Are Many showcasing scenes Are There :-

Re-targeting
push notices
click tracking
client division
Product Listings
offer For All Human Need Things

What marketing goals are you using AI for?
1) Audience Expansion
2) Audience Targeting
3) Product Recommendations
4) Campaign Optimization
AI can offer what humans can’t!

Voice search on rise
Hey Alexa & Siri,in Which & what time Exact The Party Will Be Started?

Everyday are voice searches Are Going Higher Volume
> Google,Amazon’s Alexa, Apple’s Siri and Google Assistants are utilized by an ever-increasing number of individuals
> They are much fit for perceiving human voice and that is the reason they are utilized for searching through any data on web and to get things done around the house. It is altogether different from the typical desktop or mobile search.

 

Chatbots
Chatbots have enhanced by being able to hold a fundamental discussion with guests and answer most-made inquiries like a live human customer support representative would.
It is less expensive than a customer support individual since it doesn’t need to be staffed and it can answer guests’ inquiries very quickly.

According to the GlobalWebIndex Voice Search Report

27% of the global online population is using voice search on mobile.
34% of internet users say they’re interested in purchasing a voice-controlled smart assistant.
70% of voice tech users are concerned about the internet eroding their personal privacy.
Voice tech can seriously impact the commerce industry. (This is probably one of the biggest takeaways in the report – voice commerce.

 

Omnichannel Marketing
To execute omnichannel marketing for your business, discover a Client Relationship Management (CRM) program that causes you to monitor your connections with clients at different stages.

Video Marketing
Video is still at the top of content marketing. The only thing better is live video. Put yourself in your customers’ shoes. What would you want to experience from your company? Think behind-the-scenes tours of your office, product demos/releases, live Q&As, etc.
> 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
> Video marketers get 66% more qualified leads per year.
> The number of businesses using video on landing pages jumped from 49% last year to 60% this year.
> Product videos, demos, and explainers are the most common videos produced; websites and social media are the most common distribution channels.
> More than 80% of all Internet traffic will be video by 2021.

 

Different messaging apps
The popularity of the social messaging apps is growing day by day for individuals as well as for business purposes. People are spending more time on messaging each other rather than having any personal chat. These apps play an important role in personalization and adding values to the user experience.

 

Social Media Stories
> Social media “stories,” it’s necessary for marketers to contemplate this format in their digital promoting strategy.
> First Snapchat came out with the construct of “My Story,” then Instagram and Facebook stories were introduced, and currently YouTube has undraped their own story format, “Reels.”

 

Micro-Moments

A mobile has become an indispensable part of our daily lives, we’re witnessing a fundamental change in the way people consume media.
> People spend an average of 3 hours and 35 minutes on their smartphones every day
> Mobile devices will be the medium that gets the most minutes in the U.S
> Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds.

 

 

Personalization
> To personalize your marketing and that means personalized content, products, emails, and more.
> In fact, studies reveal, 96% of marketers believe that personalization advances customer relationships.
> Businesses like Netflix and Amazon are already leveraging the power of personalization.
> Data like purchase history, consumer behavior and links clicked, custom content has never been easier.

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